On March 18， Citin Kitchen and Bathroom launched the 2024 Citin Kitchen and Bathroom Marketing Mobilization Oath-taking Ceremony with the theme of "Keeping integrity, making new progress, and moving forward steadily". Mr. Liao Xiangqiang, Director and General Manager of Citin Co., Ltd., and Marie Curie, Director and Executive Deputy General Manager of Citin Co., Ltd. Mr. Chen Yun, general manager of the business unit, Mr. Liu Bo, director of Murata Co., Ltd., general manager of the overseas business unit and financial director, Mr. Guan Wenhai, supervisor of Murata Co., Ltd., assistant to the general manager and director of the overseas marketing department and other leaders and domestic marketing experts gathered together to show their swords with passion. Confidence that the mission will be achieved, gathering momentum for war, reaching the top again, and starting a new journey.

2024 is the first year of Murata's new 30 years. With the completion of the new base, new strategies (brand strategy, category strategy, overseas strategy, and Golden Phoenix strategy) are ready to go. Expand the marketing strategy for kitchen and bathroom products such as range hoods, gas stoves, integrated stoves, water heaters, water purifiers, induction cookers, and electric ovens. At the meeting, Mr. Liao made an important speech, drew a new blueprint, pointed out the direction, clarified the goals, and provided guidance from six dimensions:

1. Where does the demand come from?

2. Where does the product come from?

3. Where do customers come from?

4. Where do ideas come from?

5. Where do talents come from?

6. Where does word of mouth come from?

Explaining the profound things in simple terms and speaking eloquently opened a "new skylight" for the participants.